August 30, 2015


JYB is a brand that I absolutely needed to introduce you to. It's a Belgian brand, and they are bio-organic!
Curious yet?

JYB only has been around since 2012, (after 4 years of research), so they are pretty new. And I discovered my first product called 'Best Friend'. 

You know how important packaging is to me, and this packaging looks very original, but it also tells so much about the brand itself. Take a closer look at the logo, it isn't just some bombastic logo, it has 11 components and they all have a meaning. The crown for example means that JYB is the brand with the highest organic percentages, the mistletoe stands for the fact that it's suitable for all skin types and so on. On the bottle is even more information. Every product differs in the bio organic percentage, Best Friend for example is 71,6% bio-organic, which is very high. And it's 100% natural and biodegradable! You can even order the entire JYB line without outer-packaging. And the inner packaging is designed to leave no residues behind, so no unnecessary waste. I really like this about the brand, more brands should follow in their footsteps. 

Agave and Shea are the two main ingredients of Best Friend. The soothing properties work against sun-burns, insect bites, blemishes, shallow skin cracks,... So you can say that this is an allround product! It moisturizes, repairs and protects. 

They specifically recommend an immoderate use on the face, hands, elbows, knees, feet,... That's why it's called Best Friend! So of course, I was very curious to try it out.

The cream itself is very fluid and light as you can see on the swatch. As you can expect from a watery cream, it smears out really well. I can also smell the shea, it has a light, pleasant scent. I mostly use 'Best Friend' for my body, because it nourishes so well. And it's also perfect for dry spots like the elbows and knees.

JYB - Best Friend (€19,90)

I have to say that I'm impressed with how green this brand is. I don't think I even own any other products of bio-organic brands, they're pretty rare! So I'm a bit proud that two Belgians founded JYB with these organic ingredients and attitude.

Oh, and this product really is the whole family's Best Friend, because everyone can use it, both men and women! 

What do you think about the fact that JYB works bio-organic?

Love, Rani


  1. The fact that it's all bio-organic is great! It's important that there are some green brands. And it looks really cool!

  2. Ik kende het merk niet, maar het lijkt me wel een tof merk. Leuke verpakking en Belgisch natuurlijk! x Ellen

  3. That us really cool that they have biodegradable products and less waste!! Gorgeous pictures!!! :)

  4. Heel mooie verpakking, origineel. En fijn dat er nog merken zijn die moeite doen om wat groener en gezonder te zijn!

    xx Dasha


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